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Herbana Effortlessly Possible Campaign

For as long as many centuries, Indonesians have rely on traditional herbs and medicines such as jamu for their wellness. Herbana offers convenience to support urban healthy living, by making these traditional herbs available in form of capsules that needs no preparation to consume. With this in mind, we helped develop a launch campaign idea. Aptly titled Effortlessly Possible, the campaign communicates the conveniences of having herbs extracted from Indonesia's soil directly to your household.

All communication template fonts are set using Maison and Maison Mono font. Pastel colors are chosen to complement Vicky Tanzil's photographs.

Relief Sari in Search of... series was shot by Davy Linggar, following the journey of Tjok Gde Kerthyasa around places that produce Relief Sari herbs.

Herbana Sehat Dengan Herbal is a 6 sec bumper ad for YouTube, shot by Assady Buana.