☺ ☺ ☺ the 1984 is jakarta based creative consultant offering services in art direction and design, focusing in brand development and experience. let's get in touch → enquiries at the1984.com ☺ ☺ ☺

Kind by Kami

Kind by Kami is a local and sustainable brand that offers household products for a greener and healthier lifestyle. We designed visual identity and system for the brand. They wanted something that looked organic and playful. Kind by Kami team is an explorative bunch, they'd love to have visual where they can enjoy re-creating and re-arranging for future products.

All of Kind by Kami's graphic elements are made from block print which we carved ourselves - we want the brand to give off an overall organic expression. We link these objects with structured design system, so we thought of a specific way to play with these graphic elements. We provided a sort of 'baseline' system where Kind by Kami team can apply graphic elements the same way they apply type. With this kind of juxtaposition, there are so many possibilities to play around with Kind by Kami's identity.