Khatulistiwa
Creative
Andreas Junus, Irawandhani Kamarga, Andrea Reza, Jonathan Ronaldo
Client
Leonard Lumanauw & Kartina Dirix
Keywords
Identity, Branding, Graphic Design, Illustration, Travel
Industry
Travel
Based in Canggu, Bali, Khatulistiwa is Kartina Dirix and Leonard Lumanauw. This adventurous couple decided to run a travel consultancy business, with diving and surfing as their forte. Thus born Khatulistiwa.
The word Khatulistiwa is actually derived from Arabic word which is commonly used in Bahasa Indonesia, it means equator. Khatulistiwa aims to bring people to see the raw, untouched beauty of Indonesian nature and culture. Based on that idea, we create the key visuals using linocut method to maintain that raw, primitive look.
The name card is screen-printed in several alternating colors, with edge coloring as finishing touch.