Creative
Andreas Junus, Irawandhani Kamarga, Taja Sukarya, Smita Kirana Basuki
Project Management
Johansyah Moechtar, Illouka Isaura
Client
PT Deltomed Laboratories
Keywords
Identity, Branding
Industry
Wellness & Health
Year
2021
PT Deltomed Laboratories produces household natural wellness products such as Antangin, Kuldon and Herbana. With the intention to expand and express prominence in natural wellness industry, PT Deltomed Laboratories decided to rebrand their brand name from Deltomed to Delto - moving away from any pharmaceutical association.
The 1984 redesigns their logo along with design collaterals. We want to maintain the logo itself as simple and memorable, reintroducing Deltomed to the masses without any distracting brandmarks - just simply a name we wish to commit to their memories.
Shape-wise it is a sleek and simple wordmark without any distracting embellishments, projecting a direct, quality-affordable product with excellent shelf-presence.