Creative
Irawandhani Kamarga, Ratta Bill, Annisa Ferani
Project Management
Johansyah Moechtar, Illouka Isaura
Client
Herbana
Keywords
Branding, Packaging
Industry
Wellness & Health
Year
2021
After introducing the Relief Sari and Balance Madia lines, Herbana has come to realize that their female consumers are actively seeking a multi-herb supplement that they can incorporate into their daily routine, catering to their overall well-being. This realization gave birth to Essential Dhari, a product line meticulously crafted to address the specific needs of women.
The flagship product of Essential Dhari is Women's Daily. This exceptional herbal formula is dedicated to bolstering women's health with its superior quality. It effectively boosts immunity, aids digestion, enhances energy levels, provides essential nutrients, and promotes mood as well as focus.
When it comes to design, while staying in sync with Herbana's visual identity, the implementation of Essential Dhari takes on a livelier approach. The Maison font, which is a constant element, continues to be utilized. Moreover, on digital platforms, there is a greater scope to experiment with layouts and typography in order to effectively showcase Essential Dhari's image.