Creative
Irawandhani Kamarga, Elisa Cindy
Project Management
Johansyah Moechtar, Illouka Isaura
Keywords
Identity, Packaging,
Industry
Food & Beverage
Year
2019
Indung is an artisanal tea brand born in the estate of Maleber, West Java. The target market is affluent Indonesian people who prefer brands that look authentic and aspiring, so the identity must appear low key and unpretentious.
The identity is characterized by collage visuals of tea plucker in black and white, emphasizing the idea of artisanal product. We combine this with a color palette that's considerately chosen from Sundanese traditional batik palette.