PCC Identity & Apparel

PCC or Puri Cycling club is one of the biggest bicycle cycling club in West Jakarta. Mostly road bike enthusiasts, PCC members have big passion in cycling. Group activities include touring, culinary ride, climbing, city rides, and cross country rides.

Marking their 20th anniversary this year, they'd like to recamp their logo and identity. As younger members are joining in, it's good to have a new identity that's more relevant to younger riders.

We focus the revamp on the wordmark and brandmark itself. Clean and crisp sans serif logotype combined with geometric logogram gives a younger look to the club. The graphic elements are inspired by objects you find during the rides as trees, hill, buildings to traffic lights. These graphic elements are implemented on PCC's first official jersey since the logo redesign.