Creative
Irawandhani Kamarga, Elisa Cindy
Project Management
Johansyah Moechtar, Ryan Makasutji
Client
Bimanindra from Yoisho
Keywords
Identity, Branding, Packaging
Industry
Food & Beverage
Year
2020
Yoisho has established itself as a well-known restaurant over the years, but now it is undergoing a fresh new direction for its reboot. As part of this transformation, we recognize the need for a logo redesign, but we believe that refreshing the concept goes beyond just visual elements.
It's crucial to consider the restaurant's location and the people who frequent the area. Situated in Senopati, the restaurant benefits from its proximity to the business district, yet the area's low-rise buildings create a laid-back atmosphere. Senopati is a perfect blend of style and informality.
Traditionally, Asian food has been portrayed in a generalized manner. However, Yoisho is not your typical eatery; it focuses on fusion cuisine that explores unique flavors and ingredients. Given our contemporary approach, we aim to avoid stereotypes by developing visuals that resonate with the expectations of Senopati's diverse clientele.