Creative
Irawandhani Kamarga, Joey Fong, Rifkia Utami
Project Management
Johansyah Moechtar, Calvin Gregorio
Client
Mario Alvin Suriadjaja from Gojek
Keywords
Campaign, Motion, Key Visual
Industry
Digital Product & Services
Year
2025
Through Berburu Travel Pass, Gojek curates selected destinations in 9 major Indonesian cities, complete with appropriate transportation recommendations: GoCar for comfortable family trips or GoRide for flexible solo adventures.
Given time constraints, we try to develop an efficient approach for Gojek Travel Pass that emphasizes simplicity through both messaging and execution. Visually, it’s straightforward yet friendly communication with bright, cheerful visuals to convey that vacation feel.
We developed a system that ensures speed and flexibility, using basic geometric shapes to form images. These images are then individually contained in a modular box that can be quickly assembled into various formats and easily developed into more festive designs as needed. This modular approach expedites execution, with seamless adaptation across different formats.