Creative
Smita Basuki, Tnajel Van Diest, Irawandhani Kamarga, Andreas Junus
Project Management
Johansyah Moechtar
Illustration & Animation
Smita Basuki, Tnajel Van Diest, Irawandhani Kamarga
Client
Plainsong Live
Keywords
Graphic Design, Key Visual, Community
Industry
Music & Entertainment
Year
2024
Joyland Jakarta 2024 is the 5th round of Joyland event that involves 1984 in its visual development. This direction is an ode to Joyland’s loyal crowd, people who share a strong affinity for Joyland’s sense of music and its cultural elements. ‘The Joyland Tribe’ highlights the communal aspect of music appreciation and sense of belonging that derives from their passion for music with like-minded peers.
By mixing traditional techniques and motion to achieve that specific human touch, lively and expressive. Through ‘The Joyland Tribe’, we see familiar faces and characters that make up Joyland’s crowd. We trace and animate these people dancing and turn them into key design elements.