Patha offers contemporary villas designed for adults seeking a tranquil, luxury retreat. Situated in between lush paddy fields and greeneries, Patha's Canggu complex is dominated by earthy tones, blending harmoniously with its surroundings. The word Patha derrived from sanskrit word, it means path.
Through our direction, Patha steps out of a uniform and formulaic approach to products and brands. We are making an identity that is both modern and classic, also traditional and contemporary. True to its name origin, Patha's design direction reflects what setting its own path takes. It exists truly out of time, transcending our ingrained notions of era and style.
Taking visual references from unexpected places, some old, some new, some exists but overlooked all this time. The key is to stay playful and obscure, out of tune from your social media timeline (we're not joking here).
posted on:Creative
Andreas Junus, Irawandhani Kamarga, Joey Fong
Project Management
Johansyah Moechtar, Calvin Gregorio
Client
Nitya Priyahita, Kay Tadjoedin, Yustin Perdana
Keywords
Branding, Identity,
Industry
Travel
Year
2024-2025