Creative
Andreas Junus, Irawandhani Kamarga, Smita Basuki, Rifkia Utami, Tnajel Van Diest
Project Management
Johansyah Moechtar, Calvin Gregorio
Client
Dini Criddle from Tanamera
Keywords
Branding, Environment, Identity, Packaging
Industry
Food & Beverage
Year
2024-2025
Since opening its doors in 2013, Tanamera have expanded their products and services portfolio. Along with this development, they want to assure its customers of their continued quality and excellence. To cater this, new comprehensive brand assets and guidelines are needed.
Through a refresh, the brand is updated and modernized but no fundamental change is applied. Developed by The 1984, the main feature of Tanamera's refreshed look is an updated set of logo that features new brand mark, including the mountains symbolizing Kintamani, the volcanic mountains where their plantation is located.
Offering the best of beans from Indonesian soil, Tanamera dons their new tagline, Taste the Origins. The refreshed looks is accentuated by showcasing the simplified textures of earth and rocks, drawing inspiration from Tanamera's name, an homage to the red volcanic earth.