Wokey by The 1984 Jakarta
Wokey by The 1984 Jakarta
Wokey by The 1984 Jakarta
Wokey by The 1984 Jakarta
Wokey by The 1984 Jakarta
Wokey by The 1984 Jakarta
Wokey by The 1984 Jakarta
Wokey by The 1984 Jakarta
Wokey by The 1984 Jakarta
Wokey by The 1984 Jakarta
Wokey by The 1984 Jakarta
Wokey by The 1984 Jakarta

Wokey

Creative
Andreas Junus, Irawandhani Kamarga, Jonathan Ronaldo, Annisa Ferani

Client
Wokey

Keywords
Identity, Packaging, Illustration, Copywriting

Industry
Food & Beverage

Year
2018-19

Asians love their staple food. They associate its authenticity with the humbleness of either old institutions, foods sold by food hawkers or their mothers home cooking.

Wokey is a fun and entertaining eatery serving fresh ingredients, stir fried express on the spot using wok technique. Through its branding, Wokey tries to evoke this familiar feeling by modernizing the ubiquitous, utilitarian everyday ephemera often found in those humble places.