Creative
Andreas Junus, Irawandhani Kamarga, Jonathan Ronaldo, Annisa Ferani
Client
Wokey
Keywords
Identity, Packaging, Illustration, Copywriting
Industry
Food & Beverage
Year
2018-19
Asians love their staple food. They associate its authenticity with the humbleness of either old institutions, foods sold by food hawkers or their mothers home cooking.
Wokey is a fun and entertaining eatery serving fresh ingredients, stir fried express on the spot using wok technique. Through its branding, Wokey tries to evoke this familiar feeling by modernizing the ubiquitous, utilitarian everyday ephemera often found in those humble places.